However, the way it actually operates seems to have broken Disqus as a commenting option on Blogger.
FORBES: Google's Move to Country by Country Censorship Breaks Disqus
Gnip has similar deals with companies like Tumblr and Disqus, and it plans to provide Foursquare-sourced information to market and academic researchers.
In the case of Promoted Discovery ads, that may be less of an issue because the creation is pretty automated within the Disqus system.
FORBES: Going Native: Disqus Says Promoted Discovery Ads Getting Traction
Disqus has run a rather surprising 5 billion ads a month on 1.5 billion page views, about a quarter of total Disqus page views.
FORBES: Going Native: Disqus Says Promoted Discovery Ads Getting Traction
The low quality of many comments is largely caused by anonymity on the internet, and the fact that anyone can sign up for as many Disqus accounts as they wish.
ENGADGET: Editorial: Facebook, single identities, and the right to be anonymous
The ads build upon an article discovery feature Disqus introduced over the summer, a box below the comments that provides links to related articles either on the site or elsewhere on the Web.
FORBES: Going Native: Disqus Says Promoted Discovery Ads Getting Traction
Disqus, which claims 75% market share among independent commenting systems such as those from Facebook and Livefyre, says 900 million unique visitors a month view 6 billion pages monthly on 2 million websites.
FORBES: Going Native: Disqus Says Promoted Discovery Ads Getting Traction
Sure, people can log in using Twitter or Facebook, and while the number of people who choose to do so has risen drastically, nearly half of our commenters still use the Disqus option, which is the most anonymous.
ENGADGET: Editorial: Facebook, single identities, and the right to be anonymous
He also says that because people who comment on articles are almost by definition more engaged in the content, advertisers are finding that Disqus readers outdo rival traffic driving sources such as Facebook, Outbrain, Twitter, and StumbleUpon by two to three times in pages consumed, time spend, and number of comments and article shares.
FORBES: Going Native: Disqus Says Promoted Discovery Ads Getting Traction
应用推荐