They include cleaning and sterilizing all non-disposable items such as dental tools between patients, disinfecting surfaces and requiring staff members to wear protective masks, gloves and eye wear.

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The supposed economic savior, the European consumer, continues to show signs of falling disposable income due to the rise in prices of staple items (namely food and energy).

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If CBS can convince advertisers that the older generation is an attractive market to target as well given higher disposable incomes and greater potential for purchasing consumer goods like iPads, smartphones and other popular items that younger generations might already own, then it could see a rebound in pricing trends.

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But in the U.S. and Europe these items are thrown away by consumers, likely because grains are inexpensive and we therefore view them disposable.

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