In a daring display, the fashionistas, who normally trade in exclusivity, have opened their hallowed halls to mass-market brands.

ECONOMIST: Creative destruction meets haute couture

In the prototype, a flat-panel video display is bolted to the place where instruments such as the speedometer would normally be mounted.

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Most of the exhibitors seemed to be having a field day, able to display their wares and talk to hundreds of potential customers they might not normally encounter.

BBC: NEWS | UK | UK consumers go surgery shopping