After working for months on smaller (only 85- or 103-inch) 4K plasmas, the two companies had to come up with an entirely new drive method for the display that works by scanning the pixels vertically to achieve a uniform picture quality.
The Opto-electronics group at the national Physics Lab (FIAN), part of the Academy, and Samsung, recently devised a new method for a 3D display that adapts itself to each user.
But search engines have proved since 2004 that targeted text ads are a far more effective method of wringing dollars from the Web than display advertising.