Cemex can do this because its trucks are now equipped with dashboard computer navigation terminals that allow tracking by a central dispatch unit using state-of-the-art global positioning satellite technology.
Theory and speculation aside, executives in corporations and State departments will continue to dispatch humans rather than emails to pursue and close deals and protect sensitivities.
Such things have a powerful impact in the tiny Gulf state, and may explain why Qatar is so far the only Arab country that looks likely to dispatch warplanes to help impose the no-fly zone.