Paul Debenedittis, senior vice president of programming strategy at Disney Channels Worldwide, says his networks sometimes play their most successful shows more frequently, but only to a limit.

WSJ: Viacom's SpongeBob Crisis

The startup has already expanded the mobile game onto every platform imaginable, while simultaneously deploying a brand strategy, a la Disney, to craft a larger story around its game.

FORBES: Angry Birds Developer Partners With Medio As It Heads Into Billion Dollar Valuation Territory

Until recently the internet strategy for broadcasters like Disney's ABC, Fox, Time Warner and Televisa was to promote shows online so people would go watch them on a TV set.

FORBES: Magazine Article

Until recently the internet strategy for broadcasters like Disney's ABC, Fox, Time Warner (nyse: TWX - news - people ) and Televisa was to promote shows online so people would go watch them on a TV set.

FORBES: Better Than YouTube

That strategy makes it very valuable for Disney to fully own its movies, so the company doesn't use financing partners to temper risk, as most of its competitors do.

WSJ: With Disney Studio's New Chief, More Action, Less Drama

News Corp could adopt a strategy of launching films in this category, similar to what Disney has done using Pixar, improving its share in both box office sales and the DVD market.

FORBES: Can Avatar Be For News Corp. What Toy Story Was For Pixar?

The acquisition of Lucasfilm is in keeping with this proven strategy for success and we expect it to create similar opportunity for Disney to drive long-term value for our shareholders.

ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies

The fact is, if Disney's board really wants to keep one of the world's iconic companies independent, its best strategy may be to replace Mr Eisner forthwith.

ECONOMIST: Disney and Comcast