Now, in a surprise to Disney, the Pixar name is being linked to pipelines of a different sort: Ones tapping petroleum deposits in Western Canada.
WSJ: Walt Disney Stakes Claim After Oil Firm Adopts Famous Name
How many kids would wet their pants with excitement if greeted by name by a Disney princess?
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Free, is a Disney game and as the name suggests, free.
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The education secretary listed other suggestions for primary teachers, produced by other groups, including using characters such as Nemo, a fish from the Disney film of the same name or "Eddy the Teddy".
But even the government's firmest critics agree that the magnitude of the project and the involvement of a brand name such as Disney's will boost local confidence - a vital first step if people are to start spending again and the economy is to be reflated.
Mr. PAJAUD: I was supposed to come work for Walt Disney, but I guess my name tricked him.
Parks and Resorts, trotted out MagicBand, a wristband that stores information about consumers' identity and preferences, so that Disney characters can greet guests by name.
He was also the model for Tarzan, the hero of Disney's summer movie of that name.
Disney doesn't believe the petroleum company has legal rights to the Pixar name, "and we intend to take the appropriate legal action, " a Disney spokeswoman said this week.
WSJ: Walt Disney Stakes Claim After Oil Firm Adopts Famous Name
In January it signed Disney teenage star Hilary Duff to put her name on a new bedroom collection.
Walt Disney World Resort is probably the most widely recognized name on the list.
True to the Disney model, Lego is also starting to aggressively license its name and logo to third parties.
Your Disney princess of choice even gets the ability to greet you by name, having known this bit of information beforehand from hidden sensors reading the MagicBand data.
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Despite the company's demise, Polaroid's name retained remarkable strength, on a par with Nike's and Disney's, according to a 2003 market research study.
Among them: Emmy winner The Office on General Electric 's (nyse: GE - news - people ) NBC , a remake of a British sitcom by the same name, and Golden Globe winner Ugly Betty, a breakaway hit for the Walt Disney Co.
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