Once Disney bought the comic book giant, they switched all game development to Disney Interactive.
This ongoing effort began when John Pleasants and James Pitaro took over at Disney Interactive.
Speakers from Sesame Street Workshop and Disney Interactive are the big guns in the kids and entertainment space.
Development for Disney Infinity is being led by Disney Interactive and Avalanche Software.
ENGADGET: Disney Infinity challenges Skylanders for toy-based game crown, launches in June
So far Disney Interactive, have given the specific designers of these toys a lower profile than Activision did with Skylanders.
FORBES: Detailed Run Down of Disney Infinity Cars Collectables
For now, gamers and toy enthusiasts are the winners, as some innovative ideas are emerging from Disney Interactive and developer Avalanche Software.
FORBES: 'Skylanders' Publisher Activision Issues Graceful Response To 'Disney Infinity'
"Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future, " said John Pleasants, co-president, Disney Interactive.
ENGADGET: Disney Infinity challenges Skylanders for toy-based game crown, launches in June
Blackburn has worked in the video game industry for 20 years or so and in 1995 co-founded Avalanche Software which has delivered numerous movie tie-in games as part of Disney Interactive.
She previously worked as an executive VP of marketing for JBL, VP of marketing for Disney Interactive, CMO at Altiero Communications and VP online and e-commerce at BeachBody (the makers of P90X).
FORBES: How To Help First-Time CEOs Understand The Value Of Marketing
With this in mind it is no small thing that Disney Interactive have managed to overcome these hurdles and deliver what will be a 30 plus collection of Disney Infinity mini-figs.
This move comes after retail sales of the game failed to live up to the success of the wide array of LEGO video games from WBIE (LEGO Harry Potter: Years 1-4), Disney Interactive Studios (LEGO Pirates of the Caribbean), and LucasArts (LEGO Star Wars III: The Clone Wars).
FORBES: LEGO Universe Latest Online Game to Adopt Free-to-Play Business Model
Interactive Entertainment and Disney Epic Mickey 2: The Power of Two from Disney Interactve.
Players can choose to pilot vessels like a pirate ship or a Disney cruise ship through different interactive adventures.
The Disney Magic, which is being retro-fitted this fall, will set sail in October 2013 with the first interactive attraction featuring Marvel characters designed by Walt Disney Imagineers.
There will also be additional interactive elements for this experience, which will be exclusive to Disney Magic (for now).
Rather than trying to take an interactive story and jam it into a film formula, he and his team at Walt Disney Animation Studios crafted an original story about video game characters set within the world of an arcade.
FORBES: Why Wreck-It Ralph Is The Best Video Game Movie Of All Time
Disney's reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
应用推荐