On the international front, Disney is in the midst of building a Shanghai Disney in China.

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"We think we can be bigger than Disney in China, " he clarifies.

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It now enjoys the dubious honor of being the third most knocked-off brand in China, trailing only Disney and Sanrio's Hello Kitty.

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Disney plans on expanding from 11 to 148 schools across China in five years.

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Tam opened a shop in Shanghai's upscale Xintiandi district and Beijing's China World in 2004, and later paired up with Disney for "Year of the Mouse" projects in Shanghai and Hong Kong.

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Disney, for example, had serious reservations about its ability to protect trademarks in China.

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Key members of Disney's creative team spent three weeks soaking up the sights and sounds in China.

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