And it dislikes lectures from Westerners whose own history in Africa lays them open to charges of hypocrisy.

ECONOMIST: Africa and China

"We just sort of put it out there, and people tailored it to their own likes and dislikes, " says Wright.

FORBES: Brave New World

Consumers, too, need to become more confident about their own likes and dislikes in order to push bartenders to make better-tasting drinks.

FORBES: Spirits