Debbie Busch started the organization three years ago, after discovering that many of the needs of Gold Star families were not being met.

NPR: 'Gold Star' Efforts Help Families of Fallen Soldiers

Discovering malicious URLs, however, needs a different approach.

FORBES: How reputation services enhance IPS

The company was founded to solve the problem of discovering top PR talent to serve specific client needs.

FORBES: Match.com for PR?

But there needs to be a balance between mastering functional literacy and numeracy and discovering the enjoyment and pleasure of books, music, art and drama.

BBC: NEWS | UK | Education | What Kelly does next