The challenge is to master the total media ecosystem and use it to best position their brands in this new world of free discourse and connected consumers.

FORBES: The Anti-Social Enterprise

Given that the conference is fundamentally a research conference, holding this event in such close proximity to the National Institutes of Health and other U.S. Government research facilities will also, hopefully, expand the level of scientific discourse between our scientists and researchers from around the world.

WHITEHOUSE: Office of National AIDS Policy Blog

In Lay's World, the man who oversaw perhaps the most dramatic corporate failure ever with a straight face offered a discourse on good government.

FORBES: Leaders And Followers