But when V2 shut down, the singer decided to release the disc through a smaller label.

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The self-produced disc found its way to a major label and was released earlier this year by Telarc Records.

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Then Katsiris and his girlfriend, Phoenix Roberts, who does marketing (gratis) for the label, started sending copies to distributors, magazines and disc jockeys.

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After The Format's first disc, EP, generated significant music-industry buzz, a major label released Interventions and Lullabies in 2003.

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