Rollie Woods, head of vice and narcotics enforcement for the Vancouver police department, noticed indoor growers throwing out unwanted leaves and dirt at a site the city uses for refuse collection.
For our inaugural Google Search Watch post, we analyzed credit card-related searches, and found that MasterCard seems to have hit pay dirt with its new MarketPlace site.
While these events, which take place in several cities, may each attract only 3, 000-plus dirt-loving competitors, marketers can make an on-site impression with a passionate audience.