This is direct competition with DirectTV, which has dominated the out-of-market sports field for year.
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The other big U.S. satellite company, DirectTV Group ( DTV), commands a PE of more than twice that of Dish.
King says he has DirectTV and flips around the games on Sunday.
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Ergen concedes that DirectTV is the premium brand of the two, but Dish has its own premium offerings, too, such as video recording.
General Motors started serious talks about the sale of its Hughes Electronics division, owner of DirectTV , a year ago with News Corp.
Sunday Ticket, which is exclusive to DirecTV, allows dedicated fans to see every NFL game on Sunday afternoons, and has been crucial to DirectTV's growth.
DirectTV compensates by offering exclusive programming and focusing on higher-income customers.
Dish Network, DirectTV and Verizon are extending promotional plans in the hopes of attracting new customers while Time Warner Cable does not charge extra for HD channels.
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The assumption in the industry has been that when phone companies such as Verizon start offering television service, it will deal a serious blow to cable companies, who are already under fire from satellite TV vendors such as DirectTV and EchoStar 's DISH Network.
The assumption in the industry has been that when phone companies such as Verizon start offering television service, it will deal a serious blow to cable companies, who are already under fire from satellite TV vendors such as DirectTV and EchoStar 's (nasdaq: DISH - news - people ) DISH Network.
This deal has a long history as News Corp. (nyse: NWS - news - people ) had been negotiating with Hughes (nyse: GMH - news - people ), owner of DirectTV , the top satellite TV provider, for a year before EchoStar came in to grab the prize--if it is a prize.
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