The overwhelming response to Dubost's experiment did make him question if he shouldn't take his career in a different direction instead of just search for a new job.

CNN: Fake Amazon resume proves the power of personal branding

While social search is undoubtedly powerful and a step in the right direction, the need for this added layer of credibility in search is even more important, returning results from the true experts at that topic.

FORBES: Is This The Future Of Search?

Google is running in the other direction, though, with things like Instant Search, which is keen to give me an answer before it knows everything I was going to type.

FORBES: Better Bing!

The Paris-based International Herald Tribune takes the search for the guilty party in a slightly different direction, blaming the euro's record dive on the German chancellor's "negative comments".

BBC: European press review

NAFTA, Hispanics stood out: Raul Hinojosa-Ojeda, of the University of California at Los Angeles, reckons that many Mexican immigrants who had headed north in search of work saw jobs move in the opposite direction.

ECONOMIST: Does it matter?

When that argument failed, the search firm put diplomacy aside and stopped the automatic flow of data in the other direction.

ECONOMIST: Data protectionism: Serfing the web | The