Smart companies are building new business models leveraging trends such as M2M which is simply the direct communication between objects and systems without the need for human intervention.

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The Direct Marketing Association also objects to the government buying marketing lists.

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Watch maker Fossil was among the first companies to support MSN Direct, the smart objects technology first offered by Microsoft in a number of timepieces.

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Infra-red communication suffers the same problems, but has the additional limitation of requiring a direct line of sight between objects as anyone who has tried to operate a television remote control with someone else standing between him and the television will know.

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But did it also ask Ms. Lewinsky or direct her to produce certain documents and tangible objects?

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