So fishermen around the world have resorted to more direct methods.

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Traditional fund-raising, using direct mail and events, is far more effective than newer methods, such as e-mail and social networking.

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Among his suggestions: better methods for tracking drug side effects, substantially less direct-to-consumer advertising, and giving the FDA the legislative authority to force drugmakers to conduct trials that fully examine the risks of their medicines.

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Direct operator billing will also reflect the same price points as current payment methods, ensuring a consistent user experience.

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And rather than experiment with expensive fundraising tactics, such as direct mail, he stuck to JDRF's tried-and-true methods of seeking big gifts and staging walkathons and galas.

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