Direct Line, which owns the Churchill and Green Flag brands, employs about 15, 000 staff in total.
After the sale, RBS's remaining stake in Direct Line will be reduced to 49.99%.
Or is it really confined to that relatively small, if vocal, communities in direct line?
This shared direct line to antiquity can form the basis of a strong bilateral relationship.
Insurance firm Direct Line has said that its separation from parent group RBS is "substantially complete".
Of these, RBS will disappear in England, and Churchill, Greenflag and Direct Line will be sold.
Larger rival Direct Line has told the BBC it is also piloting its own "black box" scheme.
It said it will sell 229.4 million shares, or about 15.3%, of Direct Line's total outstanding shares.
Anthony and Father Divine drew a direct line from history and historical collectibles to their present struggles.
The executive chairman will be Peter Wood, the founder of the hugely successful Direct Line telephone insurance business.
The Superdome has a direct line feeding from a nearby Entergy power substation.
About 25% or more of Direct Line Group will be offered in the initial share sale, with more to follow.
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Direct Line said Tuesday it was planning an IPO in the second half of this year, subject to market conditions.
The French want to concoct a euro-zone block, with a direct line to the European Central Bank and fiscal harmonisation.
Royal Bank of Scotland is to give up control of Direct Line after selling part of its stake in the insurer.
There are seven relatively recognisable brands under RBS ownership - RBS, Natwest, Direct Line, Churchill Insurance, Lombard, Coutts and Green Flag.
Why not use a direct line of communication to his own built in audience and frame the story in his own words?
Having that direct line to the corner office can give a CDO more power and visibility, says Kevin Oakes, who heads the institute.
Now the camera can be triggered from up to 20 meters (66 feet) away, and a direct line of sight is not necessary.
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Insurance company Direct Line Group, which is being demerged by parent company RBS, has said it will shed 900 jobs in a bid to save costs.
These technologies demanded larger and larger percentages of the corporate budget, so a direct line to the president or CEO was paramount in justifying these spends.
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Three days after Direct Line shares started trading on the London Stock Exchange, that helps make the case for the Hester recovery programme being on track.
Pate said the Freemen told him they have a direct line to the FBI but that they have not, and don't plan on, using it for negotiations.
According to Chief Inspiration Officer Jaspar Roos, SEEDS provides a direct line between high net worth customers of the bank and projects that have a strong social pay-off.
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Insurance businesses like Direct Line and Churchill must also go.
"If by that they mean we shouldn't try to claim a direct line to God for one particular political party, they could not be more right, " the PM said.
Project managers have recently expressed interest in reconfiguring the effort to offer a more direct line for a series of regional wells to the rest of Europe by way of Greece.
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