He would also be likely to use Mr Reagan's tactic of appealing direct to voters to put pressure on Congress.

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The speaker's cylindrical design also offers a visually appealing direct docking option.

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The bottom line: To be effective, a message must be appealing, clear, direct, sticky, credible, and transparent, using characters and stories that people are familiar with, can easily memorize and can recall at the moment they are making a decision.

FORBES: How To Get Your Message Across

The Sierra Club and Defenders of Wildlife have since appealed the case directly to the Supreme Court, because the REAL ID Act -- again, in the interest of expediting border fence construction -- eliminated the option of appealing district court decisions on the DHS waiver to any of the federal appellate courts, making direct appeal to the Supreme Court the only legal option left.

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