In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.
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As a long time owner of an ING Direct, the acquisition by Capital One and now the rebranding is not enough evidence for me to move my money out of the bank.
This acquisition allowed Direct Edge to become an exchange.
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Capital One recently completed the acquisition of ING Direct USA from the ING Groep.
FORBES: Capital One Joins Bank Big Boys With ING Direct Score
With the acquisition of ING Direct, Capital One has become the fifth largest consumer bank by deposit behind Bank of America, JPMorgan Chase, Citigroup and Wells Fargo.
FORBES: Capital One Joins Bank Big Boys With ING Direct Score
Until then he'd had no direct retail experience, but the acquisition, he believed, was the only way to prevent Luxottica from being squeezed by such discount chains asWal-Mart--even if it meant competing with his best customers, the small opticians that then provided 90% of his sales.
In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.
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Longtime rival Credit Suisse, aided by its acquisition of America's DLJ Direct, is offering both an online and a "personal banker" service, but its target market extends to slightly less prosperous customers.
Altisource Residential hopes its strategy will result in "a lower acquisition price and therefore a higher return relative to competitors that focus on direct purchases of single-family rental properties, " according to the prospectus.
Part of the acquisition called for the elimination of the ING brand, so the bank formerly known as ING Direct will soon be known as Capital One 360.
Content acquisition expenses consist of costs incurred by Netflix in obtaining content from studios, distributors and other suppliers through direct purchases, revenue sharing agreements and license agreements.
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