It's a risky move for Dell , which pioneered the direct-sales PC business and has made the strategy its hallmark.

FORBES: Magazine Article

Eduardo and Fernando Belmont Anderson founded direct-sales beauty firm Yanbal in 1967 but after a major row regarding its future strategy, they split ways in 1988, each forming his own enterprise.

FORBES: Peru's Feuding Beauty Brothers Join Forbes' Billionaire Ranks

While ATT is represented as a means to regulate only government-to-government transfers and direct sales by manufacturers to governments, it is broadly perceived by skeptics as a strategy for those who oppose Second Amendment rights to ultimately achieve their goal of prohibiting private firearms ownership through vague, innocuous language without media attention.

FORBES: Move up http://i.forbesimg.com t Move down

This strategy can be applied through in-store mobile points of sales, and also through a direct to consumer model that bypasses retail stores altogether.

FORBES: The Future Of E-Commerce: Bridging The Online/Offline Gap