The most compelling remains Pixel Qi -- a hybrid LCD technology that can be switched from a standard, full-color LCD backlit mode to a Kindle-like monochromatic reflective mode viewable in direct sunlight (while consuming 80% less power than standard LCDs).
The HP ZR2740w also features the HP Direct Drive Architecture that transmits the color value from the workstation graphics card directly to the billion-color panel with no alteration in the display.