DiMicco says most soon select Nucor's because they can make more with the bonuses.

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Yet Chief Executive Daniel DiMicco has not laid off a single employee or even reduced benefits.

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When DiMicco was tapped for the top job in 2000, Nucor was producing 11 million tons a year.

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Shop floor workers report to supervisors, who are overseen by general managers, who report to executive vice presidents, who answer to DiMicco.

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During the past six years DiMicco has steered the Charlotte, North Carolina company to an annualized 32% total shareholder return, well outpacing rivals.

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DiMicco's own compensation involves three-year performance metrics tied to return on equity, return on capital and revenue growth relative to steel industry peers.

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DiMicco wrote a letter, sent to every worker's home, explaining the jet would save time and money sending managers to visit Nucor's 180 locations.

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Today DiMicco's worries center on low-priced steel from Chinese mills.

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DiMicco was worried about rank-and-file fallout two years ago when the board decided it was time to break with 40 years of tradition and purchase its first corporate jet.

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