Currently, Target does not have stores outside the U.S. and Canada, so European woes should not be a drag on earnings or dilute potential future performance.

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Dilute the confidence of the public in the agency, and many billions of dollars in current and potential sales vanish overnight.

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The LEGO deal is a pure licensing one, and while the company is looking at other potential deals where they would license the Minecraft brand, they are being careful so as not to dilute the brand.

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