Publicis Groupe-owned Digitas and Starcom handled digital and media buying duties, respectively.

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The former chief of Digitas will need to guide the media company through an evolving digital market.

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The company was founded by Boston entrepreneur Michael Bronner, the founder of web-marketer Digitas, and his son Nicky.

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Others, like Seth Solomons, global CMO of Digitas, believe it's the Apple name that will see the company through this issue.

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Another company pushing for change is Digitas, a unit of Publicis.

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"There has definitely been a change in momentum on the positive side, " said Colin Kinsella, CEO of ad agency Digitas North America.

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She took Digitas, a digital content ad agency, public.

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For the new Apple product, companies will turn back to sponsorships they've cut from tight marketing budgets, says Lincoln Bjorkman, executive vice president and executive creative director of New York region at Publicis' Digitas.

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