"There was plenty of speculation Zynga was getting referrals within the Facebook community that other gaming companies weren't getting which helped drive web traffic to Zynga games, " DigitalWorldResearch chief executive PJ McNealy said.
According to comScore, which conducts research on the digitalworld, only 6.2% of the US mobile audience scanned QR codes in June 2011, which suggests that the general public is not yet aware of, or interested in, QR codes.
According to a new study conducted by research firm PlayScience and Digital Book World, nearly 40% of parents who have e-reading children aged 2-to-13 plan on buying them some sort of e-reading device this holiday season.