The device was shown off at the Thinking Digital Conference in Gateshead.
We discussed the range of digital initiatives currently underway, the thinking behind and early success of the Starbucks Digital Network, social innovation and their recent partnership with the Opportunity Finance Network, how to bridge online and offline experiences, and much more.
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How might these digital boutiques inspire creative thinking from the more traditional camps within WPP?
CMOs must make a strategic commitment to innovation and stop thinking about digital as another media channel.
As Shelly Palmer, author of Digital Wisdom: Thought Leadership for a Connected World, told me, we need to start thinking strategically about how digital disruption is changing the way we live and work.
FORBES: Five Ways Digital Disruption Will Impact The Customer Experience
For a guy who always seems to think the apocalypse is just around the corner, Glenn Beck has been doing some pretty keen thinking about the digital future.
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The subjects covered are astrobiology and the search for extra-terrestrial life, equine nutrition, digital media, "critical thinking in global challenges", artificial intelligence and philosophy.
Philips cites studies saying that some 30% of home networking products are returned because people cannot get them to work, and almost half the people thinking about buying a digital camera delay their purchase because they fear they might find it too complicated.
In modern times, we mistakenly use the the word in a very limited sense to refer to electronic, digital, or mechanical tools because our thinking about technology is not very innovative.
FORBES: 3 Radical Business Books You Haven't Read. Plus, the Meaning of Innovation.
I'm very glad that you've found your way to these words on whatever screen you may be reading them, and I don't think any of us are fooling ourselves into thinking the paper-to-digital course will suddenly be reversed.
Today, any company thinking of producing a new kind of digital device must seriously consider the risk that such a product's functionality can be matched by smartphone-resident apps and a potential accessory (a lesson more recently learned by mobile e-mail appliance maker Peek, which has refocused its business on software and cloud services for other handsets).
Which got me to thinking about just where the news really is digital health.
FORBES: Digital Health Update: Devices are Dead. Long Live the Sensor!
But people should not be fooled into thinking that Klout is the standard to base a digital marketing campaign on.
In addition to thinking about the public's unceasing appetite for digital devices, Mr. Kane now must design chairs that won't crumple under the weight of an increasingly heavy population.
"I think the television business has turned out to be much more powerful as an advertising medium than people were thinking five years ago, " said Jonathan Taplin, a professor specializing in digital media at the University of Southern California.
And when advertising budgets shrank during the last few years, and media prices went up, even Google is expensive nowadays, opportunity came knocking for new kinds of ideas and thinking, the way was clear for the social media and innovative use of digital and film.
What we can all do as digital, social and marketing professionals is to work on making those bumps as minimal as possible by thinking twice before we act, and considering the role of real-time within our broader strategy.
Recently I have been thinking that, just as design and technology combined to make the rich creative space that is digital media today, design and technology together will now begin to help leaders navigate their competing priorities, solve complex problems, and nurture fragmented relationships.
Merely glance at any digital gadget and you learn immediately what all your friends are doing, seeing, hearing, browsing, buying and thinking now and (if you care) what's going on now any place on earth.
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