The 'solidarity package' will be paid over the next three years, and is the biggest sum handed to League clubs since the collapse of ITV Digital.

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The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.

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Since choosing to leave a 25-year litigation practice by starting a mediation career six years ago, I have spilled thousands of digital words and spoken to, trained and lectured thousands of men and women about the folly of zero-sum games.

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