Among them are the computer wizards who interpret the digital streams of data from satellites.
You can easily imagine your digital streams lighting up with messages such as "Dell reports another huge quarter" alongside "Here's my baby bump!"
HDHomeRun connects to a TV antenna or digital cable and wirelessly streams live television in full HD to any Mac or PC in the house.
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The 2012 election has been characterized by 24-hour news content serviced by online comment, 360-degree analysis of candidate speeches and live TV debates that are wrapped with streams of digital vox-popping.
It can pause and rewind live streams like a digital video recorder and automatically stores favorite shows for easy playback.
While revenue growth was low in Q3 2012, CBS did demonstrate significant growth in its profits driven by cost controls and increasing contribution of high margin revenue streams such as digital licensing and re-transmission fee.
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According to Triton Digital, which tracks Web traffic, Pandora, which streams a full spectrum of music 24 hours a day, generates the biggest numbers. (NPR.org, the network's overall website, ranks sixth, with NPR Music accounting for 15% of its audience.) Sites like Pitchfork, which appeals largely to indie-rock fans who appreciate not just music and videos but at-times-scalding reviews, are also playing the game.
The numbers would certainly seem to be there, but the question remains if eSports would effectively translate to television when it seems to thrive in a digital format where viewers can flip between five or six game streams with ease, and watch all weekend long.
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And using them to send dramatic digital data popularises one of the industry's lushest new revenue streams.
Henley told his audience that the London 2012 Olympic Games not only generated record television viewership (219.4 million viewers) and digital traffic (nearly two billion page views and 159.3 million video streams), but also unprecedented social-media chatter, making them the most social Olympics ever for NBC Olympics.
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However, high rates of piracy on both digital and physical products make it very difficult for a label to discover steady revenue streams.
While traditional and digital consumers begin the discovery process in Google, connected consumers will take to their social streams to gauge the experiences of people in their network by asking a public question or simply searching Twitter or Facebook, for example, to see what people are saying.
Adobe SiteCatalyst, Adobe's flagship digital analytics solution, will enable NBC to measure user traffic and engagement across both apps for live video streams, ads and video-on-demand (VOD) content for all iOS and Android devices.
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