Digital Service Efficiency (DSC) is a metric that the auction giant hopes to popularize in the industry.

FORBES: EBay's MPG For Data Centers

As part of its Digital Service Efficiency effort to reduce power consumption in its data centers, eBay slightly changed some of its software code so that the code would require less memory.

FORBES: EBay's MPG For Data Centers

She is a non-executive director of the Efficiency and Reform Board at the Cabinet Office and the Government Digital Service.

BBC: Digital boss Martha Lane Fox to get peerage