"Gaming PCs have always been housed in massive towers, but we've seen that more and more consumers are moving towards smaller and more efficient machines, " said Rajeev Kuruppu, Digital Storm's Director of Product Development.

ENGADGET: Digital Storm Bolt stuffs full-power graphics into a mini gaming desktop, stretches laws of physics

"When we decided to take on the DIYers we knew we had to offer impressively built systems that could compete in terms of performance as well as price, " said Rajeev Kuruppu, Digital Storm's Director of Product Development.

ENGADGET: Digital Storm goes after DIY gaming PCs with its $699 Vanquish (video)

"When we (Digital Storm) set out to redesign Hailstorm we knew it would be a challenging to improve on a system capable of handling nearly any high-end configuration an enthusiast could dream up" said Rajeev Kuruppu, Digital Storm's Director of Product Development.

ENGADGET: Digital Storm's Hailstorm II relieves you of gaming PC claustrophobia, $2,760 cash

Digital teams should ask themselves: what do we really know about product development, supply chain management, and operational efficiency?

FORBES: Memo to Digital Experts: Broaden Your Horizons

Last week at Penguin's downtown Manhattan offices, members of Penguin's digital development team met with Mr. Schrank and Mr. Corral to show them the latest product.

WSJ: Enhanced E-Books: Blowing Up the Book

"Expanding the reach of our content by making it accessible through digital platforms is a key priority for PBS, " said Jason Seiken, Senior Vice President, PBS Interactive, Product Development and Innovation.

ENGADGET: Amazon Prime Instant Video expands its library with even more video from PBS