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Richard Nixon, director of Printflow, a London-area print shop, says that NexPress is more versatile than other color digital presses because it can print on different papers and weights--not just papers specially treated for use on digital machines.
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The story does not mention Xerox's leadership in digital color presses.
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The migration from old fashioned printing presses to digital output represents another large opportunity for HP.
FORBES: The Beating Heart of Hewlett-Packard Makes A Case For Relevance
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It is in a dogfight with the financially troubled Xerox and the managerially distracted Hewlett-Packard to capture the market for color digital printers: industrial-grade, electronic presses that can churn out a run of thousands of full-color, personalized documents.
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