Not surprisingly, there are also digital apps for the London Olympics, including NBC Olympics Live Extra for Android and Apple platforms.

FORBES: How Tweet Is Twitter's Olympics Hub Plan?

Can Twitter score social media gold with its ambitious plan to team up with NBCUniversal and serve as a hub for an expected torrent of digital communications about the Summer Olympics?

FORBES: How Tweet Is Twitter's Olympics Hub Plan?

"Our aspiration was that just as the Coronation did for TV in 1953, the Olympics would do for digital in 2012, " said Phil Fearnley, General Manager, News and Knowledge, BBC Future Media.

BBC: Serena Williams

Help is at hand, in a new digital wonder-box released in time for the Olympics.

ECONOMIST: A multimedia compendium of 2,000 years

The Chinese government, however, intends to use the Olympics to showcase the next wave of digital mobile TV, based on standards developed in China.

FORBES: Magazine Article

The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties.

ENGADGET: NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage

The Olympics promise to be a picture-perfect showcase for China's digital mobile TV service.

FORBES: Tuning In Mobile TV--Chinese Style