The new digital anemometer will measure both wind speed and temperature.

BBC: Salisbury Cathedral spire to get digital anemometer

For that matter, how do you even measure digital eminence?

FORBES: Can You Measure Your Digital Eminence?

Immersive Labs has developed software for digital billboards that can measure the age range, gender, and attention-level of a passerby and quantify the effectiveness of an outdoor marketing campaign.

FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face

Reflecting a major shift in the way students learn and acquire knowledge, GLASS Lab will research and develop digital games to engage students and measure learning.

FORBES: 5 School Technologies To Watch: Personalized Learning Is Here

The Daily Telegraph is to extend its paywall to UK readers, the latest newspaper to turn to the measure as readerships become increasingly digital.

BBC: Telegraph extends paywall to UK readers

Adobe SiteCatalyst, Adobe's flagship digital analytics solution, will enable NBC to measure user traffic and engagement across both apps for live video streams, ads and video-on-demand (VOD) content for all iOS and Android devices.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today

Maniacally measure the effectiveness of a content-driven digital strategy and fine-tune against marketing objectives.

FORBES: Knowing Your Buyers Is Half The Journey

That hits exactly where companies like Topsy and Klout will have to differentiate, and measure influence by more than mere quantity (or digital noise-making).

FORBES: Topsy Takes On Google In Timely Searches

In May 2005, when he was stepping down as chairman of Intel, Grove asked Eric Dishman, the head of research at what would later become Intel's digital health division, if he could develop a machine that would objectively measure whether a patient was getting worse.

FORBES: Magazine Article

Digital diva Esther Dyson keeps an eye on her unread e-mails in order to measure her stress levels.

FORBES: Magazine Article