Though the artificial Golgi Dr Linhardt and his team have designed is much bigger than a cell, it is still small by the standards of human engineering, being built on what is known as a digital-fluidics chip.
Digital overload is swamping the current recommendation engines, making the sharp knife of human editorial a better filter than the blunt instrument of algorithmic recommendation.
As all of these examples show, digital media have made it easier than ever to put a human face on a brand in a way that is personal yet scalable to the marketing needs of big companies.