Professor Deighton realized back in 2000 that digital interactive media dramatically alters the marketing landscape.

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"We can also learn a little about the candidate's culture fit and professionalism, " says Kelly Vergara, executive director of human resources at digital marketing agency Resource Interactive.

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In the Interactive Marketing Summit of 2012, Turkcell was awarded as the most innovative brand in digital, while Efes Pilsen was recognized as most effective Social Media using brand.

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