The early forecast by The Diffusion Group (TDG) is an indication that podcasting has captured the imagination of digital music player owners who demand to listen to more than just music.
Less than 5 percent of consumers have checked them out yet (We'll wait for one to launch on Wii.) Interestingly, but not all that surprising given the crossover, the same people into digital video are also heavy consumers of Blu-ray and DVD, but the overall indication is that packaged media still has some time in the spotlight before consumers find a reason to switch.