He believes that in the new digital ecosystem, brands must be continuous, open and collaborative.
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Samsung Media Solutions Center America (MSCA) delivers content and services across Samsung's mobile and digital ecosystem.
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Its effect is to lock consumers into one company's digital ecosystem, making it impossible for Kindle users to buy e-books from the existing Waterstones platform, for example.
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Car companies that figure out how to fully immerse the vehicle into that digital ecosystem will have a clear advantage, he said, just as Apple did with the iPhone.
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One of the biggest barriers to success for the studios in the digital age has been the lack of a digital ecosystem that provides a consumer value proposition worthy enough for consumers to fork over their hard earned cash to own a digital movie.
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Therefore, it created a democratic digital interactive ecosystem manned by high caliber contributors who are expert representatives of their fields.
With the dramatic increase in professionally produced online content, mobile devices and Internet-enabled TVs that can stream video will support big winners in a new digital video ecosystem.
The shift towards ad revenue and a new platform for helping listeners discover music is considered by most involved to be an essential evolution of the iTunes ecosystem as sales of digital downloads have slowed.
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This is an important corner to turn for any digital product because of the potential elevation from a price-sensitive commodity to a locked-in ecosystem subject to the expansive laws of network effects.
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"Sony needs to show its next system is ready for the future, and this includes some crossover play with smartphones, digital distribution, cloud storage to help minimize the need for physical media and a free-to-play ecosystem that can bring in new gamers, " he said.
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