It's easier and faster than using software to design a digital printing model from scratch.

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As an inventor, entrepreneur and currently the director of Product Innovation for SolidWorks, Chin has been a pioneer of 3 Dimensional printing, digital modeling software and, more recently, sustainable design practices.

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Likewise Digital Equipment focused on its profit margin in computer-aided design and manufacturing software only to be destroyed by its lower margin but higher volume competitor AutoCad.

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Digital Forming, a related company (where Dr Mahdavi is chief technology officer), uses 3D design software to help consumers customise mass-produced products.

ECONOMIST: 3D printing