But that is just the point: the digital curve these days is shifting and steepening faster than ever.

FORBES: Damming the Digital River

"We are very pleased to launch the BlackBerry Curve 8910 smartphone with Digital China across their nationwide retail distribution network, " said Gregory Shea, Managing Director, China at Research In Motion.

ENGADGET: Research In Motion enters Chinese retail channel with BlackBerry 8910 Curve

The TV ad market is "reaching the top of the curve, " and digital technologies will accelerate the coming decline, says Peter Sealey, a former Coke marketing chief who now teaches at the University of California at Berkeley.

FORBES: ZAP!