Visible Technologies is analyzing how blog gossip grows from rumor to damaging story, as it seeks methods for corporate clients to counter the wildfires of digital disinformation.
Apple, in turn, might define the market to include all digital and print media, and counter that any publisher not happy with Apple's terms is free to still reach its customers through many other print and digital outlets.
The bearer nature of these digital instruments like the cryptocurrency bitcoin will keep transaction costs low by eliminating third-party processors and counter-party risk.