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They believe that the combined organisation will have a stronger platform and greater resources to invest in rich content, new digital publishing models and high-growth emerging markets.
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At JWT he leads development of content including digital, television, publishing and live events.
FORBES: The Evolution Of Branded Entertainment
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Next, the arrival of mass-market digital publishing tools unleashed a torrent of content and a new form of aggregation dubbed curation.
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Most significantly, the shift in digital publishing can certainly deliver high quality and engaging original content produced by thousands of talented contributors.
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Scripps Networks Interactive, Inc. develops lifestyle oriented content for many media platforms including television, digital, mobile and publishing.
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In November it announced that it would downsize its magazines and cut publishing jobs to focus on online video and other digital content.
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The New York company is downsizing its magazines and is cutting publishing jobs as it increasingly focuses on online video and other digital content.
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News like this is expected as gaming marches toward a digital only format, but the numbers are starting to add up, to the point where publishing giant EA has announced that digital sales of games and extra content will make up 20% of its revenue for the fiscal year.
FORBES: EA Says Digital Sales Making Up 20% of Its Revenue This Year
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"The beauty of a game like this is that it's ongoing, so we're always putting new content into the game, " says Robert Ferrari, vice president of publishing and business development at Sanrio Digital.
FORBES