At JWT he leads development of content including digital, television, publishing and live events.

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Digital Distribution - with additional content deals already in development.

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And Digg, like many other sites that revealed the HD-DVD code, has already been sent a cease and desist letter from the Advanced Access Content System (AACS), a digital rights management development group that includes the fearsome lineup of the Walt Disney Co.

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"The beauty of a game like this is that it's ongoing, so we're always putting new content into the game, " says Robert Ferrari, vice president of publishing and business development at Sanrio Digital.

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