Others, like Electronic Arts founder Trip Hawkins' new venture, Digital Chocolate, are using MochiAds to monetize content in new ways.

FORBES: Magazine Article

Now, Digital Chocolate wants the California Northern District Court of Santa Clara to issue an injunction ordering Zynga to stop using the Mafia Wars name.

FORBES: Trademark Wars: Digital Chocolate Sues Zynga Over 'Mafia Wars' Name

Rival Digital Chocolate says it has a trademark on that name.

FORBES: Trademark Wars: Digital Chocolate Sues Zynga Over 'Mafia Wars' Name

Digital Chocolate, another prominent Silicon Valley gaming company that he started in 2003 and which has made a splash with games on other social platforms like cellphones and Facebook.

FORBES: Video Gaming Pioneer Trip Hawkins Is Still On The Hook For Big Taxes

Others, like Electronic Arts (nasdaq: ERTS - news - people ) founder Trip Hawkins' new venture, Digital Chocolate, are using MochiAds to monetize content in new ways.

FORBES: Casual Games, Hard Money

As for the gaming industry, Hawkins, who stepped down as CEO of his third gaming company Digital Chocolate last year, says gaming publishers seem to be going through tough times.

FORBES: Gaming Innovator Trip Hawkins Sees Future in Making Gestures

Relan says that a number of the developers who have used OpenFeint on the iPhone plan to use it for games on Android as well, like Glu Mobile, Digital Chocolate and Hudson Entertainment.

FORBES: iPhone Game Developer Aurora Feint Raises $5M, Looks To Android