This is very much a digital campaign, using websites, e-mails and the apparent intimacy of Facebook and Twitter over big scale blanket advertising.
For example you run a two week digital campaign, you begin to identify the segments that are picking up on your messaging, you insert questions for those customers who are going down your conversion route and you poll them.
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But people should not be fooled into thinking that Klout is the standard to base a digital marketing campaign on.
The hire came six days after Under Armour launched its first major television and digital marketing campaign in the UK, France, Germany, Austria and Switzerland.
Away from the MIT investigation, digital rights campaign group the Electronic Frontier Foundation (EFF) invited Reddit users to weigh in with their thoughts on what it has named Aaron's Law.
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For example, Blue State Digital, a firm founded by the campaign's digital strategist, Joe Rospars, is providing the same technology platform the campaign used to both OFA and Battleground Texas.
The company has joined the Alliance to Save Energy and the Digital Energy Solutions Campaign (DESC), a group of tech companies working on environmental issues.
No, said Allyson Kapin, co-founder of Rad Campaign, a digital-strategy firm that works with nonprofits and political campaigns on social media policy.
The TV spots were just one part of an ongoing integrated campaign that has digital advertising at its core and includes print, social and experiential components.
Bank of America is betting on a digital only launch for a marketing campaign behind one of its newest products.
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The campaign, which includes rebranding Digital Unix and launching new Alpha-based server products, is Compaq's latest effort to grow Unix market share.
News of the veep app came about one month after the Obama campaign launched its own novel digital tool: an online national organizing site called Dashboard.
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Before the digital age, the presence of such a campaign would have been puzzling.
This is yet another great example of the digital consumer staying engaged through a clever interactive campaign.
This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.
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Now, with the release of its first digital content-playing system and a more proactive marketing campaign, McIntosh has seen a 30% revenue jump since October (no, the company refuses to divulge its annual revenues).
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The chip division's new Digital DNA brand is Motorola's answer to the Intel Inside campaign.
The EMAILBritain campaign aims to create a snapshot of British life in the digital age.
Jerome Hiquet, VP of marketing and digital at Club Med North America, came in to discuss the new campaign as well as the evolution for the company, started in the 1950s, which now has more than 80 resorts in 25 countries.
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The campaign, from ad agency Mullen, includes TV, radio, digital, mobile and event marketing, along with social-media and in-flight efforts.
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Our integrated campaign includes TV (runs for three week beginning with the Super Bowl), digital advertising and a rich social engagement plan for pre-game tease, during game conversations and post game contest and offers.
While some valid criticisms have been directed at this campaign, it gets at the notion of how fractured our view of identity is in the digital age.
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With digital distribution options available, candidates and campaigns can leverage the content they create (i.e. campaign blogs, web videos, editorial, etc.) as well as favorable earned media in a way they never have before.
And an advertising campaign, based around a TV-viewing monkey, has been a "real success", ITV Digital managing director Rob Fyfe said.
Jamie Reed, local MP and chair of the all-party group on digital TV switchover, praised the process for switchover, although he was less than impressed with Sky's advertising campaign.
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