An example is its new Xperia Z smartphone which adopts photo tech developed by Sony's digital camera division and video enhancement software created for its Bravia TVs.

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Compatible with any digital camera, the geologger device is bundled with software that allows users to map out their photo locations.

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With ImageSense, HTC One X's 8MP HD camera rivals traditional digital cameras with improvements to every part of the camera including the lens, sensor and software, while integrating the new HTC ImageChip.

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Creative Labs, a digital camera maker, now also bundles motion-detection features into its software, letting a PC control multiple cameras and zoom in on a suspect's face.

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While virtual reality has tried (and till now failed) to entice us into a virtual world, augmented reality overlays digital, virtual information onto the real world with the help of a simple camera, screen and software in between.

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