Its main asset is something that no digital brand can compete with: huge retail space on a national scale, as well as the guts to envision a future that is barely clear and believe in it.
This year saw the widespread adoption of a tactic for hiding malware delivery sites known as "fast flux, " says Laura Mather, a researcher at the Anti-Phishing Working Group committee and a senior scientist with digital brand protection firm MarkMonitor.
In identifying the intersection of digital and brand, we also identified a new demographic group.
The chip division's new Digital DNA brand is Motorola's answer to the Intel Inside campaign.
The photos have generated two million page views on Lululemon's website, as well as about a million Instagram "likes, " says Nancy Richardson, Lululemon's vice president of digital and brand strategy.
The first is that marketers are desperately trying to link digital usage, digital platforms and brand in a meaningful way so that they have something more than just another targeting tool, but also something that helps with brand strategy in the digital world.
The bottom line: a brand must determine how engagement with digital intersects with brand engagement in order to strategically direct its efforts there.
Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
The company's storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names.
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In the Interactive Marketing Summit of 2012, Turkcell was awarded as the most innovative brand in digital, while Efes Pilsen was recognized as most effective Social Media using brand.
Microsoft wanted to expand its Encarta brand of digital reference materials, which includes the world's bestselling electronic encyclopedia.
The best mobile using brand award was given to Garanti Bank and Elit was chosen the most creative brand in digital.
And not just when it comes to the social space, but on all the digital platforms that a brand can access to communicate and engage with consumers.
Newsweek Digital is its own brand now, connected to the print magazine only by a small volume of duplicated copy, a few big-name writers and the wispy tendrils of history.
No matter what the category, it seems every CMO is wrestling with similar dilemmas, which can be boiled down to one big question: what impact is digital having on my brand?
The days (and the auditoriums) are packed with discussion of digital, mobile, brand integration and the agency model of the future topics we have been discussing and debating over and over for years.
What does is the fact that when it comes to real engagement, digital works very differently category-to-category, so the most challenging issue currently facing brands is connecting their brand strategy to digital technology.
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Digital Hollywood is now a brand that represents entertainment and technology industries coming together.
Mark Rein is a director at Acquity Group, a global brand ecommerce and digital marketing company.
"The World Digital Library project offers a brand-new platform for showcasing the diversity of the world's civilizations, " said Dr Furui Zhan, Chief Librarian of the NLC.
Thus, Mr Jobs hopes, Apple's growing but seamlessly integrated range of products, from entry-level stuff for kids to pricey boxes for professional designers or musicians, should make Apple the most revered brand in the digital home and in consumer electronics.
But now that all media has been digitized in one way or another, digital is the most competitive brand battleground and you see that playing out in the sheer volume of big brands that spend massive time and effort to make an impact on the digerati in attendance.
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How do you make a 130 year-old brand relevant for the digital age?
Where digital, onscreen product placement and brand advertising will most benefit ad buyers and sellers is in the international markets.
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By this time, most of the old guard of the corporation was gone and Kodak was recruiting from companies like Lexmark to re-create its brand image as a digital leader.
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At this point, Jonah and his partners began seeing that the problem with digital marketing was that it was too focused on demand fulfillment and not enough on demand creation and began their quest to build a technology company that would provide brand marketers with the digital advertising analytics and intelligence that matter most to them.
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Personal brand-building in the digital era requires topic expertise, audience engagement and scalable support systems.
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To obviate these problems Brand Keys fielded the 2012 Digital Platform Engagement Index (DPEI).
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