Training and advice in using digital resources for learning and teaching would also be provided.

BBC: Digital learning system for Wales recommended by review

Viewers can get help on the Digital UK website or by calling an advice line on 08456 50 50 50.

BBC: Dundee becomes Scotland's first 'digital city'

Professor Deighton is a true pioneer in this area, and he has now distilled his advice into three very specific digital marketing priorities.

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Viewers who need information on how to update their TV equipment in order to access digital channels and digital text services should call Digital UK on 08456 50 50 50 for independent advice.

BBC: Northern Ireland completes UK digital TV switchover

Unilever's account is handled, for example, by no fewer than 47 WPP firms, from GroupM (media buying advice and execution) to OgilvyOne Worldwide (digital marketing) to Burson-Marsteller (public relations).

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But some gripe that the advice isn't current, and seems dated in a digital era.

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Further information about the switchover - including independent advice on how to update your equipment - can be obtained from the Digital UK website.

BBC: Digital Switchover

While digital health monitoring devices figure prominently in the offering, they are explicitly used in service of the customized advice developed and delivered by real people.

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That was the question posed in a letter to tech journo Farhad Manjoo and advice columnist Emily Joffe in one my favorite features over at Slate, Manners for the Digital Age, a podcast dedicated to tackling novel etiquette questions in the Internet age.

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