Relying largely on a cross-platform mobile strategy and mobile advertising, TV Guide Digital has seen very positive results since it launched its iPhone app in October 2009--more than 1 million downloads of the app within six months of launch, and a total of 3.5 million downloads so far across iPhone, iPad and Android.
Last November my Forbes colleague Brandon Gutman had a conversation with Bob Arnold, Associate Director of DigitalStrategy at Kellogg, on their experience with programmatic advertising and media buying.
However, finding the best organization to help you co-create your digitalstrategy may lead you to seek out firms you may not have considered: advertising agencies.